Ferrari: Elite Status

Ferrari! Say it.

No matter how Ferrari sounds rolling off your tongue, it conjures images of magical big-boy toys speeding down the freeway whipping wind in your hair – sun in your eyes – no care in the world. Red. Fantasy, unmentionable wealth. Sex. Power. Beauty. Technological mastery. Or, simply parked in front of billions of dollars worth of art at Art Basel’s latest Miami Beach exhibition.

The 2012 Ferrari 458 Spider was launched this week at Art Basel Miami Beach. Making rounds among the jet setters, the 562 horsepower convertible with a price tag of $300,000 made its latest appearance at Art Basel Miami Beach at the November 29 invitation-only party hosted by Peter M. Brant, Sotheby’s Tobias Meyer and Interview Magazine in honor of Ferrari Chairman Luca di Montezemolo. “RPM” a 3D film installation by Artist Marco Brambilla, commissioned by Ferrari, was screened at the event in an architectural parking lot designed by Herzog & de Meuron.


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